You know the basics of building your platform, but you’re worried you are reaching a plateau. What now? This course will include a quick review of key concepts from Level One, give you additional tips, tools and hacks and go deeper into actual media strategy. You’ll also learn the key components of how to develop a personal brand through social media. As with all of our training, you’ll walk out with things you can immediately use to get results.
In it you will learn:
- Deeper look into media strategy
- How to use Google Analytics to grow your business
- How to look beyond Facebook and Twitter
- How to be more experimental and use data to back up your decisions
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About the instructor
Lisa Hickey is CEO of Good Men Media, Inc. and Publisher of The Good Men Project, an online multi-media, cross-platform content site and conversation asking the question “What does it mean to be a good man in the 21st century?” The Good Men Project gets 3 million unique visitors a month and has been talked about by CNN, The Atlantic, The New York Observer, Newsweek, The Toronto Globe and Mail, The BBC, MSNBC, Sports Illustrated, Fox 25, and countless other mainstream media companies around the world.
Before launching The Good Men Project, the majority of Lisa’s career was in traditional advertising agencies, working, at various times, as an art director, copywriter, creative director and CEO. She has won a host of regional, national and international awards ranging from Cannes, MOMA, Clio, and The London Show for her work in advertising.
Most recently, Lisa spoke about platform building at InnovatePasadena, was a panelist discussing men and the media at the Better Man Conference, gave workshops about sexual violence prevention at Lafayette College, and was a keynote speaker at the Dad 2.0 Summit. Lisa has also spoken at a wide variety of colleges and universities including MIT’s Sloan School of Business, Boston University, Babson College, the New England School of Photography, Ithaca College and Lafayette College. She has taught classes at Emerson College and Mass College of Art (where she also gave a commencement address). She has given speeches and participatory workshops on the intersection of social media, publishing, and technology to ad agencies and law firms, as well as WGBH-TV, Bose Corporation, Mullen Advertising, The New England Provence of the Jesuits, and The Ad Club of Boston. She a frequent guest on podcasts, radio and television programs. She also performs at open mike comedy clubs and poetry slams. She is the author of three books and the mother of four children.
Previous Speaking Engagements Include:
Innovate Pasadena – “How to Create a Profitable Media Company and Online Platform.”
The Better Man Conference – “How the Portrayal of Men in the Media Affects Gender Equality.”
Lafayette College – “How to Make Consent Sexy!” And “From Catcalling to Yik Yak: How Harassment Happens”
Dad 2.0 – Keynote Speaker: “Men, Dads, and Create a Profitable Media Company through Community and Storytelling.”
The Good Men Project LIVE! Storytelling Event – “Finding My Voice: How a Tracheotomy and Temporary Paralysis Barely Slowed Down the Creation of a Media Business.”
Media Summit, New York – “Viral Experiences & Social Media in Entertainment, Media and Advertising: Creativity and Monetization.”
Babson College MBA Program – “The New World of Advertising Ideas: Social Media and Guerilla Marketing.”
Ithaca College – “Media and Social Media: The New World of Journalism.”
MIT, Sloan School of Business – “The Creative Process behind Some of the World’s Best Advertising Campaigns.”
Emerson College – “The Intersection of Traditional PR and Social Media.” and “How to Use Social Media to Create Change.”
Southern New Hampshire University – “How to Effectively Handle a PR Crisis: The New Tools of the Trade.”
The Ad Club of Boston – “Better Brand Building Through Social Media.”
Mass College of Art, Certificate of Graphic Design Program – Commencement Address
Stand-Up Comedy performance – The Hong Kong Restaurant, Cambridge, MA
Slam Poetry Performances and Poetry Readings – Cantab Lounge, Cambridge MA; Lizard Lounge, Cambridge MA; The Blue Art Gallery, Cambridge MA; WeThreeProductions, New York City
“I invited Lisa to speak time and time again to my graduate level business and advertising class at Babson College because she brought new ideas, smart concepts, and kept the students riveted throughout her presentation.”
— Glenn Kelly, Adjunct Professor, Babson College
“Lisa Hickey was one of my company’s first storytelling in a New York City venue for The Good Men Project. She drew a wide audience. Her craft was evident, and she riveted the audience as she shaped her narrative to meet the topic and to blend her own story in a way that stood out as someone in charge of the performance, and a master in leadership through storytelling.”
–Ina Chadwick, MouseMuse Productions
“Lisa was such a big draw that 3 times we had to ask for a larger room.”
— Kathy Kiely, The Ad Club of Greater Boston